Google’s appeal is pending, and we don’t expect advertiser claims to pay before 2028*. See our payout timeline estimate

When could a Google Ads claim pay out?

By the AdsCreditor team · Updated

  1. Aug 5, 2024

    Court finds Google is a monopolist

    Google illegally maintained monopolies in search and search text ads. Read the ruling →

  2. Jan 16 – Sep 29, 2026

    Google appeals to the D.C. Circuit

    Google seeks reversal; the Justice Department cross-appeals. Briefing ended Sep 29.

  3. July 1, 2026Key change

    Google’s new terms shift arbitration costs onto advertisers

    Google used to pay arbitration fees on claims up to $75,000. Now each side pays its own, and claims can be batched up to 100 per arbitrator.

  4. Now, October 2026You are here

    Waiting for a hearing date

    Both sides asked to argue as early as Dec 9, 2026. No date set yet.

  5. Dec 2026 – early 2027

    Oral argument

    No deadline for the court to rule afterward.

  6. 2027

    D.C. Circuit rules

    It can uphold, reverse, or send the case back.

  7. 2027 to 2028

    Rehearing and Supreme Court petitions

    Each can add months or more before the ruling is final.

  8. 2028

    Claims move if the appeal resolves cleanly

    Each claim is still decided on its own, and Google can contest damages.

  9. 2028 to 2029+Most realistic

    First recoveries reach advertisers

    Best case 2028; most likely 2029; later, or never, if the ruling is reversed.

Potential payout timelines

Scenario

Best case: ruling upheld in 2027, no Supreme Court review, and Google settles claims quickly

2028

First recoveries*

Most likelyScenario

Supreme Court petition, then arbitrators work through damages one claim or batch at a time

2029

First recoveries*

Scenario

Ruling reversed in part, case sent back, or a long fight over arbitration terms

2030+

First recoveries*

Best guesses only. A claim may also recover nothing. Consult your own advisers and do your own analysis.

*These estimates reflect our own beliefs and opinions based on our analysis of public court records. Actual timing and amounts depend on court rulings, arbitrators, Google’s conduct, and the facts of each claim. AdsCreditor is not affiliated with or endorsed by Google LLC.

This is a simplified summary of our view of the case timeline.

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